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Archive for May, 2010

If you are not turning into an expert you’re in trouble. The generalist is dead.

May 14th, 2010

For many years I wondered what the real difference was between being good and being great. How do you clearly define it? What is it that puts a person or an organization at a different level than the rest? And I did read Jim Collins’ book which addresses the subject but I got my simple answer in a Homer Simpson DUH! moment watching  TV. (How else to you come to a Homer Simpson DUH! moment?) Ironically it was a General Motors commercial that quoted: “Amateurs work until they get it right. Professionals work until they can’t get it wrong” Too bad it was just a commercial and far from being reflective of their company culture. GM would have benefited by putting into practice. It’s just a simple quote that can be considered inspiring but it defines the current competitive environment that all organizations face.

Business is getting tough. Customer are more and more demanding and it’s a simple fact: If you try to get into something that is not your core competence there is a good chance you will fail and it will cost you. You just can’t get it wrong and to achieve that level you need to become an expert in your field, a specialist with great depth and experience that can anticipate challenges and foresee problems.

These days it’s not enough to be smart, quick on your feet or a hard worker. That makes for a great fire fighter and problem solver and if you’re doing that today you are one step behind. It’s the era of the problem avoider not the problem solver.

And with that ladies and gentlemen the generalist is dead. Learning curves are unbearable and the current competitive environment is here to change the way we manage our careers and what is required to be a successful executive.

Let’s start with the root. Let’s start with the companies that hire these executives and how they are being forced to transform. It’s where it starts. Innovative, highly competitive companies need focus but focus has a price. Most of the time focus comes with a smaller sized market and that can mess up volumes and consequently profit margins. As a consequence most companies are seeking product and industry focus while expanding their regional reach to achieve their volume and profit requirements. Enter the global factor and the need for executives with international experience and a high level of expertise within niche products and industries.

This get’s very tricky from a talent and career management perspective. Lady experience makes it complicated because she is high maintenance and requires time. Ask anybody who is on top of their game. It does not happen by chance and it does not happen quickly.

Defining a career path and making career decisions is getting more and more complicated. You can’t iterate as much and a mistake can cost you precious time. Every position, every project, every international assignment (it’s almost a must now) is a building block that creates your personal product offering. Each element defines the depth of your expertise and your value as an executive. If you are thinking about your next position you must be clear on how it fits in the big picture as one of those building blocks.

A great career is no longer defined by getting some steps right you simply can’t afford to get them wrong.


Jose Ruiz is Principal and Executive Search Consultant in Heidrick & Struggles. You can share your views of this article or aything related to manufacturing or executive search at: jruiz@heidrick.com 

Heidrick & Struggles International, Inc., (Nasdaq:HSII) is the leadership advisory firm providing senior-level executive search and leadership consulting services, including succession planning, executive assessment and development, talent retention management, transition consulting for newly appointed executives, and M&A human capital integration consulting. For almost 60 years, we have focused on quality service and built strong leadership teams through our relationships with clients and individuals worldwide. Today, Heidrick & Struggles’ leadership experts operate from principal business centers in North America, Latin America, Europe and Asia Pacific. For more information about Heidrick & Struggles, please visit www.heidrick.com

Career Development, Leadership , , ,

Mexico Recovering on Manufacturing Momentum

May 13th, 2010

The internal market remains sluggish due to high unemployment and uncertainty but that can change as industrial production continues to rise on surging demand in the U.S. which accounts to about 80 percent of Mexico’s total exports.

Industrial production in March rose the most in almost four years as output climbed to almost 8 percent from a year ago according the most recent report of the national statistics institute. The number is an unexpected but positive surprise over the 5.9 percent that had been predicted by the median of 17 forecasts compiled by Bloomberg.

The increase is directly linked to an 85 percent jump in automotive industry production as the sector in Mexico continues to recover.

This will most likely have a cascading effect boosting internal demand in the second half of the year as manufacturing drives employment, brings back purchasing power and consumer confidence.


Jose Ruiz is Principal and Executive Search Consultant in Heidrick & Struggles. You can share your views of this article or aything related to manufacturing or executive search at: jruiz@heidrick.com 

  Heidrick & Struggles International, Inc., (Nasdaq:HSII) is the leadership advisory firm providing senior-level executive search and leadership consulting services, including succession planning, executive assessment and development, talent retention management, transition consulting for newly appointed executives, and M&A human capital integration consulting. For almost 60 years, we have focused on quality service and built strong leadership teams through our relationships with clients and individuals worldwide. Today, Heidrick & Struggles’ leadership experts operate from principal business centers in North America, Latin America, Europe and Asia Pacific. For more information about Heidrick & Struggles, please visit www.heidrick.com

Economy, Mexico Executive Search , , , ,

Quick Hint: An MBA will not make you a manager

May 9th, 2010

At least once a week I get a call from a soon to be MBA graduate that is waiting for the diploma to get a management job: “I’m looking for a manager or director position because I’m about to finish my MBA”.  

It’s only a tool to perfect skills.  Achievements and leadership competencies coupled with knowing your way around a P&L statement as well as understanding how your and your team’s actions impact overall business performance is what will take you to the next level.


Jose Ruiz is Principal and Executive Recruiter in Heidrick & Struggles. You can share your views of this article or aything related to leadership or executive search at: jruiz@heidrick.com

Heidrick & Struggles International, Inc., (Nasdaq:HSII) is the leadership advisory firm providing senior-level executive search and leadership consulting services, including succession planning, executive assessment and development, talent retention management, transition consulting for newly appointed executives, and M&A human capital integration consulting. For almost 60 years, we have focused on quality service and built strong leadership teams through our relationships with clients and individuals worldwide. Today, Heidrick & Struggles’ leadership experts operate from principal business centers in North America, Latin America, Europe and Asia Pacific. For more information about Heidrick & Struggles, please visit www.heidrick.com

Quick Hints , , ,

What it takes: Common characteristics of top CEOs

May 4th, 2010

By Jose J. Ruiz

In 1996, Dr Elisabeth Marx conducted a study, analyzing the backgrounds of the CEOs of the FTSE 100 Companies. In 2007, Dr Marx also explored the CEO profiles of the Fortune 100 Index, allowing for the first time a transatlantic comparison of top business leaders. This study provides a compelling snapshot of the top CEO’s in Mexico and compares the results to those obtained by Dr Marx.

These Chief Executives populate the financial and social pages of newspapers and magazines in the country. They make decisions that routinely affect millions of people, influencing economic, social and environmental outcomes. So who are they today and who will they be tomorrow? What are their common characteristics and how are those characteristics changing?

As the country continues to change rapidly, what is already defining the new breed of CEO’s in Mexico?

Two numbers are presented for Mexico’s CEO’s in order to identify current trends. We show the totals and have also isolated the numbers for the newest CEO’s: A group of 47 with 5 years or less on the job.

Broad Market and Industry Trends

In the past few years we have seen dramatic market and economic driven changes in the strategic direction of many organizations. The great recession and the intense competition have forced many companies to focus on vertical industries in order increase their level of innovation as well as product and market expertise. This

has brought consolidation in many industries and a need toincrease global reach in order to achieve the volumes required to provide competitive prices. These changes have shifted the focus from regions to industries demanding executive talent with specific industry and product expertise that can perform across borders. There are already instances o foreign companies in the Expansion 500 that no longer have a country managing director and instead have leaders for specific business units reporting directly into regional or global heads.

Talent Trends

Let’s look at how these broad trends are reflected in the results of the study and how they translate into current and future talent and leadership requirements for executives in Mexico.

Global executives

The term globalization has been thrown around for decades but it has never applied as much as it has in recent years as organizations become more focused and specialized within a specific industry or product and reach beyond their traditional regions of business. Just looking at the numbers can be a bit misleading. One can assume that the increase in foreign nationals running the Expansion 100 companies is a sign of Mexican nationals losing control. However it is clear that the new breed of CEO’s and executives in Mexico are better prepared and better educated in a global environment than ever before. 54% of the newest CEOs have performed assignments outside of Mexico and 53% hold Master’s degrees from institutions outside of Mexico.

Executives who have been successful in international assignments have usually excelled in understanding the environment, leading visionary change, leading results and mastering complex business problems. Competencies that coupled with already acquired industry expertise translate into a small learning curve and quick results.

Senior executives are a more diverse group than ever before and the impact goes beyond the leadership teams. Middle managers and staff members are being exposed to global management techniques, metric driven environments and matrix organizations that are preparing them to be the next generation of leaders in or outside of Mexico.

Increased focus on key industry and market expertise

One of the most surprising trends is an increase of CEOs in Mexico that are being promoted from within the company with great importance given to company culture,  industry specific experience and the leadership skills that are acquired while working abroad. It is important to note that internal promotions don’t necessarily mean internal to Mexico or the region.

The study performed in 2007 by Dr Elisabeth Marx suggests that:

”… the FTSE 100 Companies in the UK and Fortune 100 Companies in the US take a very different approach to CEO selection. Whereas Fortune 100 Companies seem to value wisdom, develop better internal grooming and succession planning and have higher educated CEOs, FTSE 100 Companies put greater focus on international experience, welcome foreign talent and give ‘young guns’ a chance”

Our results suggest that the Expansion 100 companies share a bit of both with a high value on wisdom as evidenced by an average tenure higher than both the Fortune 100 and the FTSE 100 and strong internal grooming and succession planning that begins early and includes elite foreign education and opportunities to gain international experience.

The Expansion 100 companies have more Super CEOs (45 and younger) than both the Fortune 100 and the FTSE 100 put together but they have been well groomed and prepared for succession.

From family business to institution

The number of CEOs that are members of the controlling families of the Expansion 100 is declining.  In some cases it’s just a consequence of a business being sold or merged with an international conglomerate and others are simply handing the keys to the kingdom to professional management with family members maintaining a strong presence in the board room.

Elite education playing a big role

There is no denying that advanced degrees from foreign institutions play a big role in the development of the new breed of CEO’s. 60% of the newest CEOs hold Master’s degrees or PhDs from foreign universities. The surprising trend is the rise of the PhD educated CEO. All of the CEOs with a PhD are part of the newest CEOs group.

Women on the rise

Perhaps the common trait between the US, England and Mexico is the one that we can brag the least about. A very small number of Women occupy the top job.

In Mexico only Nicole Reich (Scotiabank Inverlat), Carmina Abad (Metlife) and Grace D. Lieblein (General Motors) make the distinguished list in the Expansion 100 but Paula Santilli (PepsiCo Beverages) is not too far behind. Women are on the rise and while the numbers remain very low the trend is positive. All four were internally promoted and all four have extensive international experience with strong ties to Latin America.

Preparing for the future

The motivation behind the research presented in this article is part of our role as a leadership advisory firm providing senior-level executive search and leadership consulting services, including succession planning, executive assessment and development, talent retention management, transition consulting for newly appointed executives, and M&A human capital integration consulting. For almost 60 years, we have focused on quality service and built strong leadership teams through our relationships with clients and individuals worldwide.

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Jose Ruiz is Principal and Executive Recruiter in Heidrick & Struggles. You can share your views of this article or aything related to leadership or executive search at: jruiz@heidrick.comHeidrick & Struggles International, Inc., (Nasdaq:HSII) is the leadership advisory firm providing senior-level executive search and leadership consulting services, including succession planning, executive assessment and development, talent retention management, transition consulting for newly appointed executives, and M&A human capital integration consulting. For almost 60 years, we have focused on quality service and built strong leadership teams through our relationships with clients and individuals worldwide. Today, Heidrick & Struggles’ leadership experts operate from principal business centers in North America, Latin America, Europe and Asia Pacific. For more information about Heidrick & Struggles, please visit www.heidrick.com


Career Development, Drive It (Book), Leadership, Mexico Executive Search , , , , ,

Jose J. Ruiz | Executive Recruiter
Heidrick & Struggles | Executive Search in Mexico